A new Central Business District in Hanley which could create 4,500 jobs, is to be called Smithfield Stoke-on-Trent.
The city centre redevelopment project has been named after the former Smithfield pottery factory, built in 1880.
The project, which sees the city council relocate to new headquarters, will provide more than one million sq ft of offices, shops and entertainment.
The city council, which has partnered Genr8, hopes to move into the first set of two buildings in early 2015.
Virtual Planit produced all the imagery to go with the new launch.